Strange but true: You can make yourself more attractive to women

Fri.06.Dec.2013 - 14:00 UTC

Dating in the 21st century is a minefield, especially it seems for single men. One false move and they can kiss their chances of getting that all-important phone number goodbye – forever.

That’s assuming he can persuade a girl to go on a date with him in the first place. Because in the era of online match-making, image is everything – and any guy whose profile picture looks more like a police mug shot should probably give up now and order another pizza for one.

The message coming from magazines, advertisements and the movies is loud and clear: if you’re a single guy you’d better make sure you know the new rules of engagement. And nobody knows those rules better than Britain’s answer to Hitch, James Preece.

Thanks to head & shoulders, the self-styled dating guru will be on hand to answer your dating dilemmas and pass on handy tips and tricks for winning over the girl of your dreams this weekend or under the mistletoe at the Christmas party.